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The Beginnings of the Lindt GOLD BUNNY

Dressed in gold, tied with red ribbon, marked with a bell: he created a bunny she could always find. 

It all began with a Little Girl and a Bunny...

The story goes that one Easter the young daughter of a Lindt Master Chocolatier spotted a bunny in the long grass as the family was having a traditional Easter brunch. Excitedly she asked if she could go outside to play with it. Her father consented but as she ran to the door, the bunny promptly vanished into the bushes with a single flash of its tail. 

For days, she was heartbroken. Her father thought long and hard how he could cheer her up before alighting on the perfect idea. He decided to craft a bunny so she could always find her little friend: the Lindt GOLD BUNNY was born. Every year after that, his daughter looked forward to hunting for her little GOLD BUNNY in the garden with family.

With its golden coat and little bell tied with red ribbon, Lindt’s GOLD BUNNY shines, heralding spring and brightening any Easter spread. 

A young girl with the Lindt GOLD BUNNY.
Melted chocolate GOLD BUNNY.

1952: Easter Traditions Past

Lindt’s first GOLD BUNNY was created in 1952 in Germany. Thanks to Rodolphe Lindt and his conching machine, chocolate could be melted down until smooth enough to coat moulds of any shape, ready to create hollow chocolate figures – like the silky smooth and indulgent chocolate bunny, lovingly wrapped in its iconic golden foil, carefully tied with a red ribbon and golden bell. The chocolate bunnies became an instant hit in Germany – but it took a while before they hopped across the border into Switzerland and Austria before captivating the rest of the world.

1990s: Hopping Across Country Lines 

By 1994, just over four decades later, the Lindt GOLD BUNNY was available on Swiss and Austrian shelves. In 1996 the GOLD BUNNY embarked on its voyage overseas to Great Britain and the US. By 1997, our GOLD BUNNY had reached Australia.

GOLD BUNNY in an Easter basket.
GOLD BUNNY on a bed of flowers.

2000s: New Decade, New Travels

The Lindt GOLD BUNNY made it to Latin America for Easter in 2002, before hopping onwards to Russia and Hong Kong in 2004. After that, it was a hop, skip and a jump to the Near East where our GOLD BUNNY arrived in 2007. Today, around 150 million Lindt GOLD BUNNIES are produced every year in over 50 countries around the world. If you were to line them up nose to tail, they would span the distance from our headquarters in Kilchberg, Switzerland to San Diego, California – that’s 9,800 kilometres!

Crafted from the Heart

At Lindt each creation is crafted with precision, passion and care. From start to finish, it takes about an hour to bring a GOLD BUNNY to life. After coating a mould with our fine chocolate, our bunnies are left to cool at optimum temperature to attain the perfect sheen and crisp snap. Each bunny is then carefully wrapped in our signature gold foil and polished by the gloved hands of a Lindt Master Chocolatier. As a final loving touch, each Lindt GOLD BUNNY has a red ribbon and bell tied with a bow.

Lindt Master chocolatier finishing a GOLD BUNNY.

Watch how the Lindt GOLD BUNNY is made

Peek behind the curtains of the Lindt GOLD BUNNY production and discover the secret to creating our sumptuous, sweet treat. Learn how he is expertly crafted and dressed in his signature golden coat. No matter if it is a 100g or 1kg GOLD BUNNY – all are treated with kindness and created with pride and passion.

Basket of chocolate eggs and GOLD BUNNIES.

For Every Occasion

Our GOLD BUNNIES come in six different sizes: 10g, 50g, 100g, 200g, 500g and 1 kg. The smallest ones are perfect for decorating tables and Easter baskets whilst our largest bunny is the ultimate showstopper. Fun fact: our 1kg Lindt GOLD BUNNY is entirely wrapped by hand before being hand-polished and finished with a beautiful red bow.

To Suit Every Taste

Since the original milk chocolate GOLD BUNNY proved such a success, Lindt Master Chocolatiers have conjured up three other flavours to choose from dark, white and hazelnut chocolate. Each flavour proudly displays their own coloured ribbon: look for white ribbons if you’re craving white chocolate, brown ribbons for the more robust flavour of dark chocolate and green for the added crunch of hazelnut.

Collection of dark, milk, hazelnut and white chocolate GOLD BUNNIES.
Two GOLD BUNNIES with leopard print.

Easter Traditions Today 

Today the GOLD BUNNY is recognisable all over the world. Since its beginnings in 1952, the appearance of our GOLD BUNNIES has weathered the years with grace and stayed close to its timeless original style. Sometimes, though, it is nice to switch things up. In 2015, in addition to our iconic GOLD BUNNY, we released special edition GOLD BUNNIES wrapped in leopard and zebra print foil. These were followed by other limited-edition prints showcasing flowers. The Lindt Master Chocolatiers are always thinking of new ways to surprise. What will they create next?