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Learn to Taste Like A Lindt Master Chocolatier

From the intense cocoa aroma and complex flavour nuances to the smooth and velvety texture. Taste our luxurious Lindt chocolate the way we intended: with all five senses.

Lindt Master Chocolatier examining chocolate bar.


First impressions are important when it comes to chocolate tasting. Therefore, you should first pay attention to the chocolate’s appearance – look for colour, an even structure and sheen.


Now assess the structure of the surface - is it smooth, rough or grainy?
Lindt Master chocolatier feeling chocolate bar.
Lindt Master Chocolatier listening to chocolate bar snap.


Hold a piece of chocolate to your ear and break it. Pay attention to the noise it makes: it may be distinct or rather dull. High-quality, unfilled chocolate breaks with a distinctly perceivable cracking sound. The edge of the break is smooth and without crumbs.


Use your nose to inhale the chocolate’s many aromas or let it melt in your mouth before exhaling and inhaling the chocolate aromas.
Lindt Master Chocolatier smelling the delicious aroma of chocolate.
Lindt Master Chocolatier tasting chocolate.


We now come to the most intense experience of chocolate tasting. Let a piece slowly melt in your mouth. Spread the chocolate with your tongue to bring it in contact with your taste nerves. What do you perceive?

Make sure you neutralise your palette

If you are trying several varieties in succession make sure you neutralise your palate in between each tasting. White bread, weakly brewed rose hip tea or mineral water are ideal. Before embarking on your tasting journey, refrain from smoking or eating highly spiced foods.

Commence your tasting with the chocolate with the lowest percentage of cocoa and gradually work up to the intenser higher cocoa varieties: start with white chocolate, then milk chocolate and finally dark chocolate.

Chocolate is best tasted in a calm atmosphere so that you are able to concentrate on your senses. In the following we will explain the main principles.

One of Our Most Loved

Our best-selling dark chocolate bar, EXCELLENCE 70% strikes the perfect balance between bitter and sweet.

The journey from Bean to Bar to you

We take pride in what we do. Which means we are one of the very few manufacturers that produce chocolate from bean to bar. This gives us control over every step of the process, so you can be guaranteed you’re getting the finest quality chocolate. Every time.

Perfect Pairings

For added depth and a more complex flavour, savour our dark chocolate with a carefully curated selection of coffees, teas and wines. Try combining our much-loved EXCELLENCE Orange Intense with a Bolivia Copacabana macchiato for an unparalleled, nuanced flavour. Discover more pairings with Lindt.